Cushon has rebranded to NatWest Cushon, a year after the bank acquired an 85 per cent share in the business.
The rebranding follows NatWest Group’s investment in the growth of its technologies and products over the last year.
The products provided to customers and employers will be unaffected by the rebranding. The Cushon Master Trust will retain its name, but NatWest Cushon will remain a separate entity within the NatWest Group.
The new identity combines NatWest’s financial expertise with Cushon’s fintech proposition, and according to the group adds to the strength of its workplace pensions and savings products.
NatWest Cushon says it will collaborate with other organisations, individuals, and policymakers to address pension industry concerns including as client engagement, trust, consolidation, and encouraging early savings.
NatWest Cushon will also now use the NatWest tagline ‘Tomorrow Begins Today’.
Cushon founder and CEO Ben Pollard says: “A year since we became part of the NatWest Group, we wanted a new brand to represent the ‘best-of-both’ that customers get from NatWest Cushon.
“The peace-of-mind of that your money is being looked after by one of the UK’s largest banking groups, plus the tech-led experience and innovation that you would expect from a Great British FinTech. NatWest’s purple-power plus Cushon’s pink-fizz is a winning combination for savers and employers.”
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