Aegon and Pension Geeks have launched digital platform PGTV to support financial education and wellbeing, with pilot events reaching 3,500 customers.
The event generated thousands of digital interactions and hundreds of questions for the expert panel. Recent topics include managing money in uncertain times, responsible investing, and understanding pension investments.
Aegon members will be invited to regular PGTV shows throughout 2023 to improve their understanding of financial topics and recognize the value of employer benefits.
Aegon also plans to host “How to” webinars based on learnings from PGTV, exploring online tools and retirement options.
These developments come as Aegon accelerates its roadmap for delivery and enhances its app, online journeys, and investment solutions.
Pension Geeks are the founders of Pension Awareness Week, celebrating its 10th anniversary in September 2023.
Aegon UK chief marketing officer Andy Manson says: “It is two years since Aegon bought Pension Geeks and in that time the team have been hard at work building what we believe is a game-changing financial education proposition. We expect Pension Geeks TV to transform our customers’ understanding of their pensions and provide employers with a unique way to engage colleagues with their benefits.
The launch of PGTV is a major milestone and we have been blown away by the level of engagement with the shows. We’re excited to build on this as we work towards our vision of providing a truly personalised, educational member experience.
Pension Geeks head geek Rachel Parkinson says: “We’re on a crusade to help employees get to grips with their pension and feel more in control of their money. Pension Geeks TV is the ideal platform to provide crucial financial content and to truly connect with people. It’s been created and will continue to be enhanced based on feedback from the hundreds of thousands of people we’ve engaged with through our workplace activities and the Pension Awareness Campaign which takes place in September.
“We want all workplaces to tune into us. We’re proud to have created PGTV which is a truly unique member experience – there’s nothing in the market quite like this. Our programming has just started, we’ve got more exciting things to come in the way of supporting employees, watch this space!”
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