Fintech company Engage Smarter AI has appointed Andy Dickson as its market strategy director, with a brief to drive growth within the UK workplace pensions market.
The firm’s AI-driven chatbots aims to bridge the financial guidance gap, allowing customers and scheme members to make better financial decisions around their retirement savings.
Dickson has extensive experience within the DC and master trust sector, have previously worked on strategy development projects for both Aegon and Atlas — which is now part of SEI. Prior to this he spent 25 years at Standard Life within the group’s DC corporate business and as an investment director with the company’s asset’s management arm.
This is a newly created role at Engage Smarter AI. The company has identified the advice gap as being a significant issue, with around 25m customers unable to access or afford financial advice. It says AI offers the opportunity to give people access to reliable and “intelligent” guidance at a significantly lower cost.
Engage Smarter AI CEO Matt Gosden says: “This appointment marks the next strategic stage in our investment and growth plan for our business. It supports our goal of becoming the UK’s leading financial technology solution provider for financial guidance.”
Andy Dickson, market strategy director adds: “I look forward to sharing Engage Smarter AI’s insights and thought leadership on how new technology and AI can rapidly transform pension scheme member engagement and achieve cost efficiencies.
“Providing personalised guidance to pension scheme members cost effectively is a very real challenge for providers, DC master trusts and trustees. It is genuinely thrilling to see how our smart technology provides a solution to this perennial problem and I look forward to working with potential partners to deliver it.”
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