Ignition Advice, the global provider of advice technology, has appointed Eric Welsby as its new chief commercial officer for Europe.
Welsby has over 23 years of experience in the industry and has held a number of leadership positions in retail financial services technology firms. Welsby was previously the global head of product and strategy for Bravura Solutions, a provider of software solutions for the wealth management, life insurance, and funds administration industries. Prior to that, he was the deputy CEO of EQ Investors, a regulated wealth management, traditional advice, and hybrid advice firm.
Welsby will be in charge of the company’s commercial strategy and development, including marketing, sales, product development, and client service, in order to drive business growth and market share.
Ignition launched in the UK in May 2021, after being selected by wealth manager M&G Wealth to deliver the firm’s new digital advice offering to advisers and customers.
Ignition CEO Europe Terry Donohoe says: “We’re excited to welcome Eric as our new Chief Commerical Officer for Europe. Eric’s appointment brings significant international experience and knowledge in sales, marketing and product to our leadership team as the business continues its growth trajectory to bring the benefits of hybrid advice to a wider market.”
Welsby says: “I am delighted to join Ignition at this exciting time and have the opportunity to lead the growth of an exceptional technology platform that enables financial institutions to engage with their large underserviced client base. Ignition’s ability to deliver highly configurable digital journeys including Protection, Pension and Investment products across Direct, Hybrid and full Advice channels will unlock significant efficiencies and drive better customer outcomes.”
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