LifeSearch is appointing former LV= proposition director Debbie Kennedy as chief executive as the organisation’s founder Tom Baigrie takes the role of chair.
Kennedy takes over her new role from November. Prior to her time at LV= she held senior roles at Royal London, Capita, MLC Life Insurance and Axa.
Baigrie founded LifeSearch in 1998, building the firm into a 500-strong team that works with financial services brands, including MoneySupermarket and Compare The Market.
Kennedy says: “I’m honoured to be joining LifeSearch and can’t think of a more iconic protection company to work with. This is a wonderful opportunity for me to help lead LifeSearch through its next stage of growth. I’m leaving an amazing team at LV, and I am immensely proud of the growth and transformation we have achieved. I will be cheering them on as they go from strength to strength.”
Baigrie says: “I am incredibly proud of the business that LifeSearch has become these last 20 years and I am delighted to have found a successor who will run this big business far better than I ever could. Debbie brings a wealth of experience and knowledge in managing complex and fast-growing businesses.
“Having been hugely impressive at LV and having led the team that utterly transformed Royal London from a dormant brand into a market leader. We are excited to say that Debbie will start work with us on the 1st of November.
“But worry not, I’m not going away just yet. My focus will concentrate more on partnerships, marketing, PR, improving our industry and seriously influencing our market to make it a better place for consumers and advisers.”
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