Maxis GBN has partnered with MindCo Health to offer clients new virtual programmes designed to stop smoking and ease stress.
Californian-based MindCo Heath is a digital health company specialising in VR programmes centred on mental health.
This partnership follows a number of other similar initiatives, which has seen Maxis GBN join forces with a number of technology companies in the ‘wellness’ sector.
Maxis GBN will offer multinationals ‘MindCotine’ which helps people tackle smoking addiction through a combination of VR experiences, cognitive behavioural therapies, mindfulness exercises, and live coaching.
Clients will also have access to the company’s MindCoRelief product, a VR mindful exposure therapy programme that aims to help people deal with anxiety and stress.
Multinationals will be able to offer employees access to both support programmes with four methods of engagement:
- a physical kit, including a VR headset
- virtual training, including VR exposure scenarios
- a mobile app which can track progress
- a human coach, offering weekly coaching sessions and 24/7 support through the app’s chat function
Maxis GBN says MindCotine is the first clinically validated VR smoking cessation programme in the world. According to a study conducted with researchers from Johns Hopkins University, the MindCotine programme yielded 33 per cent smoking cessation efficacy at 90 days, compared to 16 per cent for those using a nicotine patch and 12 per cent for those using cognitive behavioural therapy (CBT) counselling alone.
Maxis GBN head of health and wellness Dr. Leena Johns adds: “Smoking remains a major challenge for society, with significant health and financial impacts. The MindCotine product is a new and proven way to help employees with this challenge and in turn boost their health.
“We’re delighted to be adding MindCo to our roster of partners and expect strong demand from employers looking to help their people overcome their smoking addiction.
“And as mental health becomes an even more important subject in the workplace, we are pleased that we can offer MindCoRelief to help employers ease their people’s stress and anxiety.”
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