Standard Life has appointed Dean Butler to the newly created role of managing director of retail direct.
Butler comes from M&G Plc, where he served as the division’s head of digital strategy and execution for M&G Wealth. He has a variety of knowledge in retail banking and wealth management from his time working for various companies, including HSBC.
Butler will focus on boosting Standard Life’s pension consolidation service for clients and expanding on the existing counselling service.
He will report to Colin Williams, managing director for savings and pensions. Butler will be one of three executives responsible for the trading channels within the pension and savings sectors along with Gail Izat, managing director for workplace, and Chris Hudson, managing director of retail intermediated.
Standard Life managing director for retail direct Dean Butler says: “I am excited to start a role in which I can help ensure customers are in the best possible position to make informed decisions about their savings. This is a priority for many people as they review their finances and spending habits in a difficult economic environment, and our goal is to support customers during this period with innovative solutions and guidance. There’s also scope to build on recent activity designed to raise the profile of the Standard Life brand and examine how we position Standard Life as a destination for people looking to consolidate their pensions.”
Standard Life pensions and savings managing director Colin Williams says: “Dean’s extensive experience and track-record when it comes to providing customer-centric services speaks for itself, and I’m delighted to have him as a member of my leadership team. We now have leaders in place across our three main trading channels, workplace, retail adviser and direct.
“Looking ahead to the rest of the year and into 2023, our leadership team is perfectly placed to move forward with our ambitious agenda, as we focus on ways to support customers across our key channels.”
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