UK grime artist and TV chef Big Zuu has released a new song and video in partnership with the Pension Attention campaign by the Pensions and Lifetime Savings Association (PLSA) and the Association of British Insurers (ABI), urging people to “Pay Your Pension Some Attention”.
The track directs people to the Pension Attention website for basic information on how pensions work, including how everything you save gets a boost from your employer and the taxman too as well as help with tasks such as tracking down forgotten pensions from previous jobs.
PLSA director of policy and advocacy Nigel Peaple says: “It’s more important than ever, as people face difficult financial choices, that they have confidence in their workplace pension and understand their savings. Pension Attention is about getting savers to connect – or reconnect – with their pension, to help them feel good about having one, and to show them how easy it is to keep track of it.”
PLSA chair and Aviva director of workplace savings & retirement Emma Douglas says: “We’re proud supporters of the #PensionAttention campaign and its role in helping savers better understand what kind of lifestyle a pension can provide in retirement.
“Life is busy. Having Big Zuu use his talents to make some noise and grab people’s attention is like using a megaphone to get the message across about how important it is to make time to pay attention to pensions.
“If people can find just ten or fifteen minutes to check out the #PensionAttention website and take some basic steps to keep tabs on their pensions, it could make a big difference to their future retirement income.”
ABI director of policy, long-term savings and protection Yvonne Braun says: “This unique and exciting collaboration between the pension industry and Big Zuu is a sure-fire way to get people to pay their pension some attention! We’re delighted to have Big Zuu’s support in raising awareness, especially with an audience that may otherwise not want to think about their retirement. Now more than ever we need to help people engage with and understand their finances, and Big Zuu’s knack for cutting through the jargon will go a long way to help people think about their pension savings and consider their plans for their future.”
Pension Attention Campaign campaigns manager Sarah Cordey says: “It’s really exciting to have Big Zuu shouting about how important it is to pay your pension some attention. Paying for our lives when we’re older is an issue which matters to everyone, but we know lots of people find pensions intimidating or think they’re not relevant to them.
“In the current climate, it’s more important than ever that we help people making difficult financial decisions do so from a position of knowledge and understanding. This campaign isn’t about increasing contributions, it’s about increasing savers’ awareness and making them feel good about their pension. We want people to feel empowered to track down their pensions and keep an eye on them, so they know how their money for their future is building up.”
Campaign Ambassador Big Zuu says: “Grime and pensions have never been mentioned in the same sentence before, I’ll tell you that for free. It sounds heavy but this matters to everyone – it’s time to pay your pension some attention.
“I have mates who are putting off thinking about the future, it’s hard with everything going on right now. But a bit of time spent on understanding pensions will help a lot in the future.
“Don’t pressure yourself into thinking you have to pay more money in, it’s not about that. It’s a case of finding where your pensions are so that you have a clue about your future savings. People won’t even know they have money sat there for their future from an old job.
“If you get the right information and make the right steps, understanding your pension is really simple and it benefits you at the end of the day. It’s your money to take care of yourself in the future – that deserves some attention.”
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