WPA Is now offering its LifeStage Health product to the SME market.
This plan provides access to care and support options for a number of conditions that are often excluded from traditional PMI plans. This includes treatment pathways for fertility, menopause and sexual health — with options available to everyone regardless of gender identity.
This has previously only been available to WPA’s large corporate customers, but this has now been extended following “strong demand” from both customer and intermediaries for the product.
Lifestage Health will be available to SME customers who have 10 or more employees. It is available within WPA’s Precision Corporate Healthcare, as a stand-alone product or through an existing health insurance policy or cash plan. SMEs also have a choice of LifeStage fund levels.
WPA said it launched the product after recognising people of different genders and ages have different needs throughout their lives.
WPA’s head of product development Sharon Shier says: “Insurers spend much time pricing the risk of unknown events, yet there are many conditions that we know will happen that are not traditionally covered by health insurers. 79 per cent of health insurance policies are purchased by companies wanting all of their employees to be even more effective and LifeStage Health is addressing those things we know will happen at various stages of our lifetimes”.
She adds, “LifeStage is also supporting corporate inclusion strategies promoting understanding of female and male health as well as retaining talent for their whole career, whatever the interruption.”
Towergate head of specialist consulting Debra Clark adds: “It is important for all businesses, regardless of their size, to support their people’s wellbeing. WPA’s Lifestage Health can help, with support for the known natural stages of people’s lives where changes in the body can impact both physical and mental wellbeing”.
Lauren Chiren, CEO of Women of a Certain Stage adds: “LifeStage Health is raising awareness of female issues, correcting unconscious bias and breaking down the workplace taboos around these issues.”
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